Participants and passersby alike are invited to reflect on the ephemeral in a place where time takes on another meaning.įorever Is Now II is an inspirational contemporary art exhibition that shows the work of 12 leading international artists and is organized by Art D’Egypte with the support of UNESCO. While the faces on the billboards are continuously pasted over with new portraits, the backdrop of the magnificent pyramids remains the same. Rather than look away from the monument for a photo, participants make a statement in front of the 4,500-year-old site through their portraits and interact with the pyramids by pasting their poster. JR’s installation at the Giza Pyramids approaches our society’s enthusiasm for selfies at touristic spots from a new angle. Inspired by this irony, he created an anamorphosis that made the Louvre pyramid disappear. When he visited the museum to plan his project, he noticed that people travel across the world to see the Louvre, but, upon arriving, they quickly turn their back on it to take a selfie. In 2016, he was asked to create a work at the Louvre in Paris. JR has been creating installations at monumental cultural sites for years, and pyramids are his specialty.
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